The name Etia Design comes from the oldskool childhood game where you match letters with whom you Love.
We are Jay and Fede – husband and wife, we decided to go on this journey to be able to combine our passions for fashion; a lot of love goes into Etia’s clothing. I embarked on course in business and pattern cutting, whilst Fede who was already studying Fashion Design went on to get her MA in Digital Fashion. The combined result was Etia – a London-based brand dedicated to championing self-expression through bold statement t-shirts.
Started off as an idea in 2013 and made the idea a reality in 2014. We started with a small collection of T-shirts and since then we have grown into activewear and created an Afro Urban collection inspired by South London which combines street style and raw culture.
We have been trading in our lovely local Brixton (London) for the last 2 years and have had so much love and support from the community who have been helpful and encouraging.
We design, create the patterns, cut and make all our products and we source our material locally. T-shirts, Hoodies , Tracksuits and sweatshirts for now // Made to order, Please allow a couple of weeks for big quantities orders to be processed in time.